Local SEO services for businesses that serve a city or neighbourhood

What decides who shows in the map pack

Google has said local results depend on three things: relevance, distance and prominence. You cannot move your shop, so the work goes into the other two.

Relevance comes from your Google Business Profile categories, services, description, products and the content on your website.

Prominence comes from reviews, links, citations and how well your website ranks in ordinary search.

The local SEO work we do

• Claim, verify and complete your Google Business Profile, then post to it weekly
• Choose the right primary and secondary categories, which is the single biggest lever
• Build consistent citations on Indian directories and Bing Places
• Set up a simple review request by WhatsApp or SMS after each sale
• Reply to reviews, good and bad
• Create a page on your website for each service and each area you actually serve
• Add LocalBusiness schema with address, timings and geo-coordinates
• Track calls, direction requests and website clicks from the profile

Service-area businesses

Plumbers, caterers, tutors and others who travel to the customer can hide their address and list the areas they cover. They still rank best near their registered base, so we support wider coverage with area pages and local links.

Several branches

Each branch needs its own profile, its own landing page with a unique address, phone and photos, and its own reviews. Copying one page and swapping the city name does not work and can get pages ignored.

A note on fake reviews and fake addresses

Buying reviews or listing a virtual office you do not staff can get a profile suspended. Getting it back takes weeks. We do neither.